Rijksmuseum takes a flight in new campaign.
The Dutch Rijksmuseum unveiled its refreshed brand strategy and the new campaign: "Rijksmuseum Moves You", crafted by creative agency ACE. Since securing the pitch as lead agency earlier this year, ACE has steered the museum's strategy, creative direction, and integrated media rollout. The result is a multi-year strategy that launches with a campaign film, narrated by master storyteller and art enthusiast Stephen Fry. The film takes you on a choreographed journey through the halls filled with collective art history.
ABN AMRO encourages aspiring entrepreneurs to hit ‘start’.
ACE expands team with new international hires.
Adnight 2024 at Gallery ACE 'Making Waves'
Under Armour’s New Campaign Honours Unsung Heroes in Football: The Defenders
Under Armour is making bold moves in European football with its new campaign, "You Need More Than Strikers to Protect This House." Playing off its iconic "Protect This House" brand line to emphasise teamwork and discipline in the beautiful game. How? By shifting the spotlight from the usual suspects to the overlooked backbone of every team: the defenders. With Antonio Rüdiger, Real Madrid’s star centre-back, leading the charge.
Natuurmonumenten gives nature a voice
ABN AMRO and ACE illustrate the tense housing sector in latest campaign.
Creative Team Jasper Diks and Billy Witbraad make move to ACE
Whitepaper Culture + Chaos + Community
A whitepaper on the current challenges for the creative industry.
Key Takeaways from TEDxWesterpark Live event
ABN AMRO celebrates financial independence in new youth campaign
ACE celebrates a new generation
ACE wins Natuurmonumenten
ACE has just secured Natuurmonumenten as lead agency, following a successful pitch at the end of 2023. As an integrated agency, ACE is rapidly expanding its client portfolio, now including iconic brands like Under Armour, ABN AMRO, and Rijksmuseum.
ACE becomes lead creative agency of Under Armour Europe
ABN AMRO and Roxeanne Hazes pay tribute to Sherida Spitse
Key Learnings from the Adformatie AI Masterclass.
What's on at Club ACE
Lots going on at Club ACE. Check out the latest events and book our venue for your event.
Behind the work: Ask Atlas Ai
KLM launches AI travel inspiration platform 'Ask Atlas'.
Patrick Kuijsters & Rogier IJzermans on new ABN AMRO work
ABN AMRO’s new brand promise: We are there for every new beginning
When you begin, you move forward. That's the mantra of ABN AMRO’s new brand campaign 'Voor ieder begin' (For every beginning). The pay-off embodies the mentality of drive and progress typical to the leading bank. This initial campaign marks the start of the brand's refresh, to regain significance in the hearts of the target audience and ensure an improved brand consideration. We developed the new positioning, brand identity and campaign as lead agency.
Club ACE ‘23 Event highlights
ACE Influencer agency Content Icons partners with Unilever
ABN AMRO chooses ACE
ACE launches its own AI Studio
Our AI Studio assists organizations in harnessing Artificial Intelligence.
Rogier de Bruin joins ACE as ECD
New work for VPRO ‘brainfood’
Made for the new world
MissJourney: world’s first AI that celebrates women
ACE partners with Ralph Wisbrun