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Featuring our latest news, Club ACE events, insights and other timely updates.

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  1. UA1 UA kopie sharpened denoise sharpen face

    Under Armour’s New Campaign Honours Unsung Heroes in Football: The Defenders

    Under Armour is making bold moves in European football with its new campaign, "You Need More Than Strikers to Protect This House." Playing off its iconic "Protect This House" brand line to emphasise teamwork and discipline in the beautiful game. How? By shifting the spotlight from the usual suspects to the overlooked backbone of every team: the defenders. With Antonio Rüdiger, Real Madrid’s star centre-back, leading the charge.

  2. GALLERYACE 16x9

    Adnight 2024 at Gallery ACE 'Making Waves'

  3. NM LDNL BEELDEN PRIMAIR

    Natuurmonumenten unveils new positioning: 'Let Nature Live'

  4. ABN AMRO Huizenjacht 1

    ABN AMRO and ACE illustrate the tense housing sector in latest campaign.

  5. Culture Choas Community AMARU

    Whitepaper Culture + Chaos + Community

    A whitepaper on the current challenges for the creative industry. 

  6. MG 0913 1

    Creative Team Jasper Diks and Billy Witbraad make move to ACE

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    Key Takeaways from TEDxWesterpark Live event

  8. AA JONGEREN 3

    ABN AMRO celebrates financial independence in new youth campaign

  9. Ace featured newgeneration3

    ACE celebrates a new generation

    With recent client wins such as Under Armour, Rijksmuseum, and Natuurmonumenten, ACE continues its transition with a new generation of business, strategy, and creative professionals. German Pia Mader (32) joins as Art Director, Amber Steevensz (34) starts as Creative Director, Kevin van Geest (31) joins ACE as Senior Strategist, and Petra van Veldhooven (44) steps in as Head of Business.

  10. Ace natuurmonumenten website

    ACE wins Natuurmonumenten

  11. Artboard 7

    ACE becomes lead creative agency of Under Armour Europe

  12. ABNAMRO 12

    ABN AMRO and Roxeanne Hazes pay tribute to Sherida Spitse

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    Key Learnings from the Adformatie AI Masterclass.

    AI in Marketing and Communication: Key Learnings from the Adformatie Masterclass. Industry leaders share insights on harnessing the power of AI for enhanced customer journeys and ethical considerations.

  14. IMG 6149 3 1

    What's on at Club ACE

  15. KLM ai mockup iphone

    Behind the work: Ask Atlas Ai

  16. Work KLM Ask Atalas Ai caseheader neom w Tm Gtm GQ Cj Q unsplash

    KLM launches AI travel inspiration platform 'Ask Atlas'.

  17. ABNAMRO ACE 9

    Patrick Kuijsters & Rogier IJzermans on new ABN AMRO work

    ABN AMRO has reevaluated its positioning and is now introducing a completely new communication construct and marketing approach. In close collaboration with their lead agency ACE, the bank introduces the payoff 'Voor ieder begin' (For every new beginning) along with the new brand promise: 'For anyone with a drive to move forward, we are here to support you.

  18. Work ABN header

    ABN AMRO’s new brand promise: We are there for every new beginning 


  19. Club ACE ‘23 Event highlights

  20. Content icons partners with unilever cover

    ACE Influencer agency Content Icons partners with Unilever

  21. ACE ABN 2 blank

    ABN AMRO chooses ACE

    After an intensive pitch process, ABN AMRO selects ACE as its new lead agency. ACE will be responsible for the new brand positioning of the Dutch bank and the translation of the brand into campaigns, communication, and platforms.

  22. Press Image Ai Studio 02 b

    ACE launches its own AI Studio

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    Rogier de Bruin joins ACE as ECD

  24. New work for VPRO ‘brainfood’

  25. Made for the new world 1

    Made for the new world

    ACE enters the market as an integrated network with brand promise 'Made for the new world'. 

  26. Work card missjourney

    MissJourney: world’s first AI that celebrates women

  27. Ace partners with ralph wisbrun

    ACE partners with Ralph Wisbrun