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Under Armour’s New Campaign Honours Unsung Heroes in Football: The Defenders
Under Armour is making bold moves in European football with its new campaign, "You Need More Than Strikers to Protect This House." Playing off its iconic "Protect This House" brand line to emphasise teamwork and discipline in the beautiful game. How? By shifting the spotlight from the usual suspects to the overlooked backbone of every team: the defenders. With Antonio Rüdiger, Real Madrid’s star centre-back, leading the charge.
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Adnight 2024 at Gallery ACE 'Making Waves'
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Natuurmonumenten unveils new positioning: 'Let Nature Live'
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ABN AMRO and ACE illustrate the tense housing sector in latest campaign.
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Whitepaper Culture + Chaos + Community
A whitepaper on the current challenges for the creative industry.
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Creative Team Jasper Diks and Billy Witbraad make move to ACE
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Key Takeaways from TEDxWesterpark Live event
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ABN AMRO celebrates financial independence in new youth campaign
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ACE celebrates a new generation
With recent client wins such as Under Armour, Rijksmuseum, and Natuurmonumenten, ACE continues its transition with a new generation of business, strategy, and creative professionals. German Pia Mader (32) joins as Art Director, Amber Steevensz (34) starts as Creative Director, Kevin van Geest (31) joins ACE as Senior Strategist, and Petra van Veldhooven (44) steps in as Head of Business.
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ACE wins Natuurmonumenten
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ACE becomes lead creative agency of Under Armour Europe
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ABN AMRO and Roxeanne Hazes pay tribute to Sherida Spitse
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Key Learnings from the Adformatie AI Masterclass.
AI in Marketing and Communication: Key Learnings from the Adformatie Masterclass. Industry leaders share insights on harnessing the power of AI for enhanced customer journeys and ethical considerations.
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What's on at Club ACE
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Behind the work: Ask Atlas Ai
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KLM launches AI travel inspiration platform 'Ask Atlas'.
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Patrick Kuijsters & Rogier IJzermans on new ABN AMRO work
ABN AMRO has reevaluated its positioning and is now introducing a completely new communication construct and marketing approach. In close collaboration with their lead agency ACE, the bank introduces the payoff 'Voor ieder begin' (For every new beginning) along with the new brand promise: 'For anyone with a drive to move forward, we are here to support you.
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ABN AMRO’s new brand promise: We are there for every new beginning
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Club ACE ‘23 Event highlights
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ACE Influencer agency Content Icons partners with Unilever
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ABN AMRO chooses ACE
After an intensive pitch process, ABN AMRO selects ACE as its new lead agency. ACE will be responsible for the new brand positioning of the Dutch bank and the translation of the brand into campaigns, communication, and platforms.
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ACE launches its own AI Studio
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Rogier de Bruin joins ACE as ECD
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New work for VPRO ‘brainfood’
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Made for the new world
ACE enters the market as an integrated network with brand promise 'Made for the new world'.
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MissJourney: world’s first AI that celebrates women
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ACE partners with Ralph Wisbrun