Amsterdam, May 6, 2025 — ACE and WE Fashion are launching Lookgen.ai, an AI tool that is set to revolutionize the way fashion brands present and market their collections. With Lookgen.ai, fashion brands can effortlessly transform existing product photos into endlessly combinable outfits, perfectly matching the growing demand for flexibility and speed in content creation and e-commerce.
Lookgen.ai enables WE® to reinforce its brand promise, "Wear the moment," by generating photorealistic images based solely on product photos. The AI tool visualizes countless outfits and styling options using AI-generated models, streamlining workflows, shortening production times, and opening up new creative possibilities for fashion teams. Lookgen.ai was developed by the ACE Ai.Studio.
Joint Venture
With Lookgen.ai, ACE reinforces its position as an innovation partner for business growth. The AI tool was developed in close collaboration with WE® and has been successfully tested and implemented over the past few months on the fashion house’s e-commerce platforms. The technology is now being introduced to the market as a joint venture, available to other fashion brands starting today. This new form of collaboration showcases the potential of AI for both agencies and brands.
Joris Aperghis, CEO of WE®, comments: “For us, the realization of Lookgen.ai marks a strategic shift. By refining and truly implementing creative automation, we’re setting a new standard for how modern fashion brands operate. We can now present customers with a wide range of styling options for each product, with a much smaller investment than before. We’re using Lookgen.ai across all our creative, marketing, and e-commerce channels.”
Sjors van Hoof, Head of ACE Ai Studio, adds: “Lookgen.ai offers fashion brands the ability to automate content creation. All combinations of collections are possible at the push of a button, with models dynamically generated and adaptable to different countries and cultures. This scalability and speed is unique. It proves that AI can make a real impact on business models. This is exactly why ACE Ai Studio was founded, and we expect to see many more collaborations like this emerging across our industry in the near future.”
For more information: www.lookgen.ai
Contact: [email protected]
