ACE celebrates a new generation

Date
July 15, 2024

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With recent client wins such as Under Armour, Rijksmuseum, and Natuurmonumenten, ACE continues its transition with a new generation of business, strategy, and creative professionals. German Pia Mader (32) joins as Art Director, Amber Steevensz (34) starts as Creative Director, Kevin van Geest (31) joins ACE as Senior Strategist, and Petra van Veldhooven (44) steps in as Head of Business.

Van Veldhooven takes on a new role within the network, where she will be responsible for expanding and maintaining existing client relationships. She brings 20 years of experience in advertising and entertainment for brands such as Nestlé, Miele, PVH, and VodafoneZiggo. As Head of Business, she teams up with Harm Balvers (Head of Strategy) and Rogier de Bruin (Executive CD) to further professionalize ACE's creative branch.

The creative team is enriched with an internationally oriented team. Rogier de Bruin, Executive Creative Director at ACE, explains: “Amber and Esmé Brinkman make a strong hybrid team with experience in translating brands from upper-funnel to mid-funnel. And Art Director Pia has proven herself on big stages multiple times. The Most German Supermarket is perhaps her best-known work, awarded with 10 Cannes Lions. The growing team, combined with the HERC merge, makes ACE's creative department modern and diverse.”

About ACE 

ACE is a modern network of creative and technical agencies. It consistently works on an integrated offering for brands that want to stay connected with contemporary culture and remain at the forefront of the world. Brands such as Under Armour, ABN AMRO, Unilever, Porsche and Young Capital are part of its portfolio. For more information, visit: www.ace.nl