With a growing client portfolio - including new collaborations with HAK, CZ, and Schiphol - ACE is expanding its account team with the addition of Ralph Balk (Client Services Director) and Merel van Lith (Account Manager). These two new team members bring years of agency experience and will contribute to the continued development of ACE as a lead agency.
The alignment between ACE, Merel, and Ralph is rooted in ACE’s philosophy. The creative network helps brands stay closely connected to contemporary culture and remain ahead in a constantly changing world. That requires people who are entrepreneurial, able to translate this mindset into practical results for clients, and excited about a new and distinctive journey within the industry.
Ralph Balk - Client Services Director
With 21 years of experience at agencies such as FHV BBDO, N=5, and Dentsu Creative, Ralph Balk joins ACE as Client Services Director. In this role, he will lead the account team and be commercially responsible for several key accounts. Building client relationships and guiding teams through complex projects is where Ralph excels. “At ACE, I feel the energy of a startup, but with the clout of an established brand. This is a place where I can truly make my mark.”
Merel van Lith - Account Manager
Merel van Lith also joins the ACE account team, where she will work on accounts including Samsung. Van Lith brings over five years of experience, the last four of which were at Havas. There, she worked on high-visibility campaigns with social impact and was also partly responsible for the agency’s production arm. “I want to create work that stands out from the crowd,” says Van Lith. “At ACE, I feel there’s space to produce creative work, with clients who dare to go for it. The bar is set high here, and that energizes me.”
