ACE becomes lead creative agency of Under Armour Europe

June 19, 2024


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Under Armour has chosen ACE as its new lead creative agency in Europe! We’re honored to work with this iconic sports brand, starting with full funnel campaigns in the UK and Spain. During the pitch, cutting-edge use of AI in collaboration with ACE AI Studio, brought the creative vision to life. 

Rogier IJzermans, CEO of ACE, states: "Partnering with a power brand like Under Armour is a dream come true. One of the core reasons we founded ACE. This milestone propels our network to new heights, giving us the opportunity and platform to craft a powerful and cohesive brand presence for Under Armour across EMEA over the upcoming years. The strategic and creative expertise of our young and savvy team marks our entry into the international playing field. During the pitch we competed with several big international networks, so I am beyond proud that we, as the absolute underdog, have won."

About ACE 
ACE is a modern agency at the forefront of tech & culture with offices in Amsterdam, Rotterdam, and Utrecht. The young & savvy network constantly works on an integrated offering to help brands grow young: to stay connected, culturally relevant, and ahead of tomorrow. Brands such as Under Armour, ABN AMRO, Young Capital, Unilever, and Porsche are part of the portfolio. For more info, visit