ABN AMRO is calling on dreamers to take the leap into entrepreneurship with its latest full funnel campaign, Push the button. Created in collaboration with lead agency ACE, the campaign is part of the bank’s broader brand platform, For Every Beginning (Voor Ieder Begin), aimed at empowering people to turn their ambitions into action.
“Entrepreneurship is both exciting and challenging,” says Tanja Bom from ABN AMRO. “Over 4 million Dutch people dream of starting their own business, but many hesitate to take that first step. We’re here to help them begin with confidence, breaking down financial barriers and offering the expertise they need to succeed.”
ACE’s creative duo, Jasper Diks and Billy Witbraad, bring the entrepreneurial spark to life in the campaign. “We wanted to capture the moment when a business idea is ready to take off. The metaphorical ‘button’ becomes the tipping point: will you push it, or will you wait? With ABN AMRO’s support, pushing it could be the start of something new.”
The Push the button campaign positions ABN AMRO as the bank for aspiring entrepreneurs, guiding them and supporting them in starting something new. The campaign will run across TV, digital, (D)OOH, radio, and social media.
Video · Advertising film
ABN AMRO 'Push the button' by ACE
