Rogier de Bruin joins

25 January 2023



Rogier de Bruin is the new ECD of ACE. The former founder of HERC will expand ACE's creative direction with his outspoken vision. His agency HERC has been part of the ACE network since 2021.

"What attracts me to ACE is the cross-pollination between culture and tech. The two taste- and impact-makers of the new world. In the combination of these forces lies modern creativity. At ACE, I will collaborate with a house full of specialists, as well as build a central front door for big brands looking for an integrated approach," says Rogier de Bruin.

Together with co-founder Emilio de Haan, de Bruin has made impactful work like KPN 'Hiiii', Tele2 'Not because you have to, but because you can', YoungCapital 'WORK', G-Star 'Uniform of the Free', and Tony's Chocolonely 'Crazy about chocolate, serious about people'. In recent months, the HERC agency has strengthened itself with managing director Clare Pickens (former Wieden & Kennedy) and a team of international talent including David Diankanguila and Dimitri Deneuville (former 72andSunny). They have made de Bruin's move to ACE possible and will continue to grow HERC (inter)nationally.