Culture.Lab
Culture.lab is the cutting-edge intelligence hub from ACE, designed from the ground up to navigate the convergence of culture, technology, and creativity. Acting as a cultural engine, we help brands stay ahead of cultural shifts: driving marketing and business growth in fast-evolving communication landscapes.
Our services
Culture.lab visions
Analyzing and envisioning the most impactful cultural inflection points of tomorrow. Bringing together human insight and predictive technology.
Culture.lab immersions
Tailored deepdives identifying cultural focus territories for your brand. From surface-level to micro-behaviors to underlying shifts.
Culture.lab ignitions
Cultural sessions to get from intelligence to action. Unleashing our insights to shape the right challenges for your brand.
Accessing the fast and slow streams of culture
ACE Culture.Lab navigates at the convergence of culture, technology and brand with a unique methodology. Understanding the deep undercurrents in society, identifying the waves of emerging trends and capturing the real-time surface-level ripples of culture. Helping brands to tap into the flows of culture, today and tomorrow.
Our methodology
Undercurrents
Deep, slow-changing themes and patterns underlying the major cultural shifts shaping our world.
Waves
Cultural trends that emerge, evolve and dissolve over time – reflecting the mood and energy of the cultural zeitgeist.
Ripples
Fast-moving, surface-level and noticeable micro-expressions of culture.
Human insights, boosted by Ai
The integration of Ai enables us to generate, validate and extrapolate cultural flows more widely and accurately. Combining human ingenuity with technological scalability.
Opportunity discovery assessment
Starting with AI isn’t about jumping on the bandwagon; it’s about beginning with what truly adds value. For brands ready to move forward amidst all the noise, our assessment provides clarity and focus. Whether we’re exploring fresh opportunities or refining existing ideas, our approach considers both external marketing and business potential as well as internal enhancements to empower your team.
Interested in what culture.lab can do for your brand?
