Credits: FONK
HAK has chosen ACE as its new agency.
HAK is entering a new phase with ACE, focusing on driving the protein transition, transitioning to organic farming for all Dutch-grown vegetables and legumes, and encouraging vegetable consumption. The company’s mission remains unchanged: helping as many people as possible eat more vegetables and legumes, at any time of the day. That’s why HAK is once again aiming for a long-term partnership. The pitch process, which involved several strategic and creative workshops, was geared toward finding the right ‘match’ in energy with the team and HAK’s future strategy.
Nicole Freid, CEO of HAK, says: "All three agencies showed their best. We were impressed by their approaches, perspectives, and personal commitment. But there can only be one winner, and that was clearly the team from ACE. We have full confidence that, with ACE as our partner, we can successfully build the growth and future of HAK."
According to Rogier IJzermans, CEO of ACE, the pitch process laid a solid foundation for the collaboration: "We are incredibly honored that HAK has chosen us. At ACE, we stand for modernizing brands, and HAK has clearly chosen a new direction. That makes us proud. HAK is a strong and iconic brand, and we’re excited to shape the future together with the HAK team."
