The challenge
Tony’s Chocolonely was founded with the sole purpose of making all chocolate 100% slave-free. But in 2021, over 1.56 million children were illegally working in cocoa fields. This staggering number, a conservative estimate, urged us to rally support and industry commitment to their anti-slavery mission.
Video · Fair/Not Fair
Tony’s Chocolonely is the impact company on a mission to make all chocolate 100% slave-free. In collaboration with Idris Ilba, we created a colorful manifesto about fair and unfair.
The idea
Our campaign exposes cocoa industry injustices, aiming for lasting change. The ad, a manifesto voiced by Idris Elba, amplifies our "crazy about chocolate, serious about people" ethos. It contrasts fair and unfair industry aspects through vibrant visuals and a mix of film and animation, delivering a serious message in an engaging, positive manner. Directed by Helmi and Deepa Keshvala and animated by Brian Elstak.
‘Distinctive creative work that’s on par with the cultural zeitgeist.’
