Channels
To ensure a highly visible and cohesive campaign, we utilized a mix of aligned data-driven channels:
1. Social Media Impact:
Leveraged LinkedIn and Meta platforms for myth-busting and engaging conversations.
2. Strategic Outdoor Presence:
Placed impactful messaging in key KOF areas for maximum visibility.
3. Targeted Display Ads:
Delivered precise online advertisements tailored to our audience.
4. Local Media Immersion:
Secured a strong presence in political media, both print and email formats.
Results
Independent research showed a remarkable 18% improvement in brand perception among Brussels political stakeholders.