The Challenge
Positioning the Samsung Galaxy S21 as the go-to device for today's creators, leveraging its distinctive camera features. We were asked to immerse the campaign in the world of Gen-Z and Millennials, closely aligned with their trends and cultural identity.
Video · Introduction of S21
We empowered makers to showcase their unique perspectives using the phone's leading camera features
The Idea
We empowered makers to showcase their unique perspectives using the phone's leading camera features. Collaborating with Studio Beng Beng, we crafted the hero video in-house, incorporating popular trends like the #RenaissanceChallenge and Phone Drop edits.
The Execution
In the films, we highlight the exclusive Vlogger View function with a Snap Lens that allows for simultaneous use of the selfie and front cameras. We leveraged TikTok with native content, complementing the hero video and landing users on a sales page in the campaign's style.