The insight
ABN AMRO is there for people with drive who want to progress in life on a personal, business, and societal level. Drive is a fantastic resource to tap into, which we translated into the action ‘begin’. Whether it’s small, big, for yourself or someone else, as long as you begin, you move forward. Supported by the bank's expertise.
Video · Commercial
'Rat Race' commercial ABN AMRO 2024
The idea
In 'Huizenjacht' we highlight the true reality of the housing market. While most portrayals present an idealized version, we focus on a more relatable experience—the sense of being caught in a rat race. Overcrowded viewings and bidding wars have become the norm, making the path to securing a home both challenging and competitive. By acknowledging this reality, we want people to see ABN AMRO as a supportive partner in their search, providing them with the extra preparation they need in finding their dream home.
‘Buying your first home is one of the most meaningful transitions in life’
The result
The campaign reinforces ABN AMRO’s position as the bank that guides and supports customers through every new beginning. The campaign went live across TV, online, (D)OOH, radio, and social media.