The challenge
Porsche wants to inspire tomorrow’s entrepreneur and creative trendsetter who may not be in a position to afford a Porsche yet, but could be potential customers down the road. The challenge was two-fold: devising a creative and strategic editorial vision and orchestrating the operational setup of media channels brimming with captivating content.
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Dreamers on.
The idea
Born from the desire to evoke exclusivity, Discovered publishes extraordinary stories that resonate with those aspiring to own a Porsche. The platform connects with entrepreneurial and creative minds, showcasing individuals that’ve found unconventional roads to success.
‘With 'Discovered' we are looking for scarcity in a world of abundance.’
The results
With Discovered, Porsche now has a platform to build a community. This platform will expand further, integrating new formats to inspire visitors and generate content that will make young hearts race when they think of 'Porsche'.
