The insight
Financial pressure on young adults is higher than ever. Buying a home feels out of reach, investment options are overwhelming and social media is flooded with crypto tips and financial advice. The result? Growing uncertainty and stress. This campaign responds to that reality, offering practical guidance and genuine support.
The idea
With a strategic and culturally driven approach, ACE developed a concept that truly connects with the world of a new generation. The idea of linking mental wellbeing directly to financial health makes Money Mindfulness especially relevant, saving or investing simply brings peace of mind. Through the Money Mindfulness Coach, ABN AMRO brings its expertise closer to its audience.
‘Money Mindfulness offers clarity and peace of mind through an accessible financial plan. We don’t just talk about it, we actively work with our customers to make it happen.’