The challenge
TEDxAmsterdam Women is a powerful platform that amplifies the voices and stories of women and promotes a more inclusive and equitable world. And the digital world is no exception. MissJourney was created in response to the growing concerns about bias in AI.
Video · Casevideo
The insights
If you ask AI to visualize a professional less than 20% are women. We conducted research based on 2000 prompts with over 100 different character descriptions or roles, such as leader, superhero, CEO, or scientist, using the three major AI generators.
The idea
Missjourney is the world’s first AI image generator that celebrates women. When it is asked to imagine an image of a CEO, athlete or leader, rather than producing the usual male stereotypes, this AI tool creates diverse female-led imagery.
‘New tool breaks stereotypes: Women are also CEOs or presidents’
The result
Within two weeks of launching on International Women's Day, people from 147 countries visited Missjourney.ai. Despite having no media budget, Missjourney had a global reach of over 103 million and was covered by national and international TV, radio, podcasts, and other media outlets, urging everyone to join the movement.
