The approach
In close collaboration with Born05, a comprehensive market introduction campaign was launched for Belgium and the Netherlands.
Easee does not sell directly to consumers, making it crucial to measure the effectiveness of the campaign in alternative ways. Research was essential to map success without relying on direct sales data. External results, such as the growth in new installation partners during the campaign, were also analyzed to assess impact.
Channels
The media deployment spanned from mass media to data-driven channels:
- TV commercials
- Radio
- DOOH (Digital Out of Home)
- Social Media
- Online video
- Display
Results
Baseline and follow-up measurements showed immediate, measurable increases in awareness among a broad target audience (EV drivers). Additionally, there was a direct increase in appointments at Easee's connected dealer network.