Het begint 

met overtuiging

ABN AMRO continues the new brand positioning 'For Every Beginning’ with a new song and videoclip. The videoclip features Roxanne Hazes' new song 'Omdat je me ziet'/ ‘Because You See Me’ and pays tribute to Sherida Spitse, the icon of Dutch soccer club Ajax women. ABN AMRO has long supported women in sports, arts, and business, aiming to remove barriers and showcase role models who've followed their dreams.