The challenge
KLM is an expert in travel and a pioneer in the use of new technologies. Previously, we developed 'iFly Magazine' for KLM, a dynamic travel platform full of adventurous content and 'reasons to travel.' With this rich content as a foundation, we wanted to create an experience where every recommendation is truly unique and tailored.
Video · Teaser video
KLM Atlas Ai Teaser
The idea
In an intuitive user experience, 'Ask Atlas' guides you through inspiring travel images, activities, and questions to uncover your travel desires. By making choices based on your feelings, Ask Atlas gets to know you and assists you in discovering your next destination. Using AI, it generates fully customized travel inspiration and content, curated from KLM's decades of travel experience.
The execution
KLM's Ask Atlas platform will launch in 40 countries and 12 languages. Try it out now.
‘It is the beginning of highly personal content.’