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Ask Atlas Ai

For over 100 years, KLM has been guiding its travelers to their next destination. This expertise extends beyond the flight itself and begins long before you step on board the airplane. KLM inspires people to explore the world and continually seeks ways to make that inspiration even more personal. That's why KLM has asked us to develop an experience where customized travel inspiration helps you discover the perfect destination.

The challenge

KLM is an expert in travel and a pioneer in the use of new technologies. Previously, we developed 'iFly Magazine' for KLM, a dynamic travel platform full of adventurous content and 'reasons to travel.' With this rich content as a foundation, we wanted to create an experience where every recommendation is truly unique and tailored.

Video · Teaser video

KLM Atlas Ai Teaser

The idea

In an intuitive user experience, 'Ask Atlas' guides you through inspiring travel images, activities, and questions to uncover your travel desires. By making choices based on your feelings, Ask Atlas gets to know you and assists you in discovering your next destination. Using AI, it generates fully customized travel inspiration and content, curated from KLM's decades of travel experience.

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The execution

KLM's Ask Atlas platform will launch in 40 countries and 12 languages. Try it out now.

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‘It is the beginning of highly personal content.’
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