CZ chooses ACE as new lead agency
Amsterdam, April 23, 2025 – Health insurer CZ has selected ACE as its new strategic and creative partner following a thorough pitch process. The Amsterdam-based agency provided the strongest response to the integrated challenge posed by one of the largest health insurers in the Netherlands.
As lead agency, ACE will be responsible for the new brand positioning, brand creation, and its translation into campaigns, communications, and social and digital touchpoints. Previous work for brands such as ABN AMRO and YoungCapital prompted CZ to invite ACE to participate in the pitch.
Recently, ACE also became the lead agency for brands like Schiphol and HAK. Now, CZ - with nearly 4 million customers - also chooses ACE’s full-service proposition.
Denise van der Veeke, Sr. Campaign Manager at CZ: "From the very first moment, the ACE team felt like an extension of our own. They understood our challenges, challenged us, and surprised us with a fresh concept that strikes the right emotional chord."
Harm Balvers, Head of Strategy at ACE: "CZ faces a great challenge as a health insurer. How do we stand out in a market where both services and communications offer little differentiation? We are proud to collaborate with the CZ team to develop an innovative positioning for such a strong Dutch brand."
About CZ
CZ is one of the largest health insurers in the Netherlands and has been committed for over 90 years to providing good, affordable, and accessible healthcare. With nearly 4 million policyholders, CZ works daily to improve healthcare alongside healthcare providers and partners. CZ is a non-commercial, non-profit organization: all premium funds are dedicated to keeping healthcare accessible and affordable. Through innovative services and personalized support, CZ helps its customers make informed healthcare decisions.
About ACE
ACE operates at the intersection of culture and technology for the brands of tomorrow. Through an integrated offering of expertise in creation, acceleration, and innovation, the agency helps brands to stay connected with contemporary culture and remain at the forefront of the world. Founded in 2020, ACE operates with over 250 team members from Club ACE in Amsterdam. Brands like Under Armour, ABN AMRO, Rijksmuseum, Natuurmonumenten, Unilever, AB InBev and YoungCapital are part of its portfolio.
