Bolletje is partnering with social media agency ACE | Blauw Gras and creative PR agency ACE | Glasnost to stay relevant at both the breakfast and lunch table. By leveraging social media and corporate & brand PR, Bolletje plans to highlight various themes and products, including their famous crackers & knäckebröd, snacks, and spiced biscuits (kruidnoten).
Karlijn Ordelmans, Marketing Manager at Bolletje, states: "Bolletje represents quality, craftsmanship, and ingenuity. Our wide range of products caters to all households. While Bolletje is widely recognized, our challenge is competing with house brands. With these new collaborations, we aim to further build our brand and strengthen our connection with both existing and new consumers."
The two ACE agencies bring their expertise to support the iconic Dutch brand. “We excel with brands that aim to appeal to the entire country,” says Ido Sharon, Managing Director of Blauw Gras. “We’re excited to welcome Bolletje alongside clients like Hertog Jan and PostNL. Through social strategy, content creation, and community management, we will boost Bolletje’s presence on popular platforms with engaging, playful content for the younger audience, staying true to Bolletje’s unique style.”
Stijn Zwinkels, Managing Director at Glasnost, is proud to include Bolletje in their FMCG portfolio. “Bolletje is an innovative and modern bakery brand, and we’re excited to embed these values more deeply in society. We will develop campaigns for various product groups, such as kruidnoten and snacks, focusing on earned media.”
About Bolletje
The iconic Dutch brand Bolletje has long been renowned for its delicious and responsible bakery products, ranging from spiced biscuits to rusks, and crackers to snacks. Bolletje offers a wide array of products made with love and craftsmanship. The company's mission is to nourish people mindfully and foster connections. With a rich tradition and an innovative approach, Bolletje strives to make each day better and tastier. The brand believes that good nutrition and mindful enjoyment go hand in hand, inviting everyone to savor life's delicious moments. For more information, visit bolletje.nl.
About ACE | Glasnost
Glasnost is #1 PR agency for earned brand attention and engagement. Specialised in strategy and creativity for corporate and marketing PR. Through a bold, honest and strategic approach to communication, Glasnost strengthens the position of its clients within society. Interpolis, VodafoneZiggo, Unilever, and Rituals are part of the international portfolio. Glasnost is part of ACE, a young & savvy network for the brands of tomorrow. For more information go to: glasnost.amsterdam.
About ACE | Blauw Gras
Social first agency Blauw Gras grows/accelerates brands with the power of social. Through social insights and verified content Blauw Gras connects brands with their community, while making them stand out from the crowd. A two-way street with engaging and entertaining content. Samsung, McDonald's, Hertog Jan and Videoland are part of the portfolio. Blauw Gras is part of ACE, young & savvy network for the brands of tomorrow. For more information visit blauw-gras.com.
